About Us
General Liability Insurance US was created to solve a simple but frustrating problem: business owners were spending hours trying to understand general liability insurance — comparing policies, deciphering jargon, and hoping they chose the right provider.
We’re not an insurance company. We’re not tied to one carrier. We’re an independent platform built to make that search easier.
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Effective Date: July 31, 2025
GeneralLiabilityInsuranceUS.com (“we,” “us,” or “our”) uses Artificial Intelligence (AI) technologies to enhance user experience, improve service accuracy, and streamline operational efficiency. This AI Usage Policy outlines how we use AI, the types of data involved, safeguards in place, and your rights as a user.
We use AI technologies for the following purposes:
Quote Recommendations: AI helps match users with potential insurance providers based on submitted criteria (e.g., industry, location, coverage type).
Content Personalization: We use AI to tailor article suggestions and search results based on browsing patterns and user preferences.
Chat Support Automation: Some customer support interactions may be handled by AI-powered virtual assistants.
Data Analysis: AI may be used to analyze site usage trends, optimize form submissions, and enhance the quoting process.
Fraud Detection: AI assists in identifying potential fraud indicators in submitted information.
We follow strict privacy protocols when processing data through AI systems:
Data Minimization: Only necessary information is processed through AI models.
No AI-Based Decisions Without Human Oversight: AI does not make final decisions regarding insurance eligibility or coverage without human review.
Anonymization: Where applicable, data is anonymized before AI analysis.
Third-Party Providers: If AI services are provided by third parties (e.g., for chatbots or lead analysis), they are required to meet our data protection standards.
For more details, please refer to our Privacy Policy.
You have the right to:
Request Human Review: If you believe a decision has been made by an automated process, you may request a manual review.
Opt Out: You can opt out of personalized experiences by disabling cookies or adjusting browser privacy settings.
Access & Deletion: Request access to or deletion of your data as outlined in our Privacy Policy.
We are committed to responsible AI use and regularly evaluate our AI systems for fairness, accuracy, and bias mitigation. Significant changes to our AI use will be reflected in updates to this policy.
For questions or concerns about this AI Usage Policy, please contact:
📧 Email: [email protected]
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Disclosure:
This website partners with insurance providers and may receive compensation for calls made through the phone numbers listed. Calls may be tracked for quality and eligibility purposes. Not an insurance agency; see providers for full details.